From Funnel to Flywheel
Most marketing and sales teams talk about a funnel and for years companies have structured their business strategies around a funnel because it worked. Times have changed. Customer referrals and word-of-mouth are the largest influence on the purchase process. This doesn’t work with the funnel. The funnel helps produce customers but not clients. Customers may like the work you do for them but Clients will be your advocates and become part of the sales process itself! GSI has talked about this for years and it wasn’t until we found HubSpot that we knew we had found the right partner. HubSpot threw out the Funnel and replaced it with the Flywheel!
So What Is the Flywheel?
When thinking about the difference between a funnel and a flywheel, it’s important to understand what they do. The funnel takes all of your marketing and sales efforts and eventually results in customers. And then that’s it… The flywheel, on the other hand, uses all of that energy you built up during the sales cycle which resulted in happy clients to drive referrals and repeat sales! You already put in the work. Now keep your business spinning!