Industries · Consumer Packaged Goods

Your CPG brand sells everywhere. Your data lives in five systems that don't talk.

DTC, wholesale, retail chargebacks, broker commissions, and co-packer operations. We deliver JDE for CPG enterprise operators and NetSuite for emerging consumer brands. We deliver across luxury beauty, personal care, food and beverage, household goods, and specialty consumer brands. Oracle Platinum Partner. 

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Why Now

Four forces are re-timing every CPG operator's ERP decision.

If you're not prioritizing a platform conversation in 2026, these forces will make it for you. 

April 2025
Technology
JDE World extended support ended

If you're on World, you're running unsupported. Patching gets harder every month. Your options are an E1 upgrade, an R98403 replatform, or a NetSuite migration. 

FSMA 204
Regulatory
Food traceability enforcement live

FDA Food Safety Modernization Act traceability rule requires Key Data Elements and Critical Tracking Events. CPG operators in food and food-adjacent categories can't do this on spreadsheets. 

$850B
Channel
DTC CPG market continues to climb

Direct-to-consumer revenue is now a material channel for most mid-market CPG brands. Brands without unified order management across DTC, wholesale, and retail are losing margin to operational friction. 

Day 5
Market
PE-backed CPG wants monthly close

CPG brands acquired by PE inherit a 20+ day close with manual chargeback reconciliation and co-packer integration. Sponsors expect Day 5. That rhythm doesn't survive contact with legacy accounting. 

What We Do

Core services for consumer packaged goods operators.

JD Edwards
JDE for established CPG

JDE Manufacturing, Distribution, Advanced Pricing, Procurement, and Warehouse for mid-market to large CPG operators with complex supply chains. Retail chargeback management, broker commissions, trade promotion, and co-packer integration. Oracle Platinum Partner with 500+ JDE projects. 

Explore JDE for CPG →
NetSuite
NetSuite for emerging brands

For DTC-first brands, emerging consumer goods, and mid-market CPG scaling through wholesale. SuiteCommerce for DTC, unified inventory, retail order management, and financials. Delivered on the DREAM methodology. See the case study below for a published reference. 

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Managed Services
AppCare & SuiteCare

Senior consultants on JDE (AppCare) or NetSuite (SuiteCare) who treat your environment like their own. You get a dedicated team that knows your OEM integrations, your quality workflows, and your production line. instead of a help desk queue rotating tickets through whoever is on shift. 

Learn about managed services →
Integrated
HubSpot CRM + Commerce

HubSpot Diamond Partner integration with NetSuite or JDE for customer lifetime value, loyalty, broker and distributor management, and marketing attribution. Unified view across marketing, sales, service, and commerce. Delivered through Flawless Inbound. 

Explore HubSpot →
The modules that matter for CPG

Four NetSuite modules where CPG lives or dies.

CPG isn't manufacturing, and it isn't distribution. The financial complexity sits in places other industries don't have to think about, retailer deductions treated as revenue, trade spend bigger than some P&L line items, brand portfolios that need their own economics, and category data that has to live next to your transactions. These are the four modules GSI configures when the work is real. 
NetSuite
Advanced Revenue Management

ASC 606 variable consideration for retailer chargebacks, slotting fees, trade allowances, and promotional deductions, estimated at recognition, not reconciled at year-end. For CPG operators whose auditors keep flagging the gap between gross sales and net realized revenue as a material weakness waiting to happen. 

NetSuite
Rebate Management

Trade-spend programs, MDF and coop ad accruals, slotting fee tracking, and retailer rebate structures all managed as real programs, not spreadsheets rebuilt every quarter. For brands whose top three retailers account for 60% of revenue and whose trade spend has never been truly visible at the program level. 

NetSuite
Planning & Budgeting (NSPB)

Brand-level P&L modeling, promotional lift scenarios, seasonal trade calendars, and SKU rationalization analysis. For brand managers who currently get their P&L as an aggregate allocation and have no way to model what happens when a retailer shifts shelf space or a flagship SKU goes on deep promotion for a quarter. 

NetSuite
NetSuite Analytics Warehouse

Syndicated data integration (Nielsen, IRI/Circana), retailer POS feeds, marketplace velocity data, and marketing attribution in one analytics layer next to your ERP transactions. For CPG operators whose category share lives in one tool, sell-through lives in another, and whose investment committee keeps asking questions the stack can't answer. 

Industry Challenges

Challenges every consumer packaged goods operator is dealing with.

Sixteen challenges, four buckets, organized around how CPG buyers think about their work. Click through to see what each one costs and how GSI solves it. 

01
Retail chargebacks eat 3-5% of gross revenue.
02
DTC, wholesale, and retail operations run on different systems.
03
Broker commissions and trade promotion are manual and error-prone.
04
Marketplace listings drift out of sync with actual inventory.
Margin erosion
"Retail chargebacks eat 3 to 5% of gross revenue. We can never tell if they are even valid."

Retailers issue chargebacks for late shipments, short pick, ASN errors, label issues, and compliance infractions. Without automated matching to PO terms and ASN history, you end up paying chargebacks you could legitimately dispute. 

How GSI Solves This · JD Edwards
JDE Chargeback Management with automated matching against PO terms, ASN history, and compliance rules. Dispute workflow for invalid chargebacks. Published reference performance: recovery rates doubled post-implementation. 
"DTC, wholesale, and retail operations run on different systems. Nobody can see the whole picture."

Mid-market CPG brands often bolt DTC onto a wholesale-era ERP or treat retail as a separate system. Channel-level profitability, customer LTV across channels, and unified forecasting all break down. 

How GSI Solves This · NetSuite
NetSuite unified commerce across DTC, wholesale, and retail on one platform. SuiteCommerce for DTC, B2B commerce for wholesale, marketplace integrations for retail. Single inventory, single customer, single view of margin. 
"Broker commissions and trade promotion are manual and error-prone."

CPG commission structures vary by broker, category, and retailer. Trade promotion has accrual, deduction, and settlement workflows spanning quarters. Manual tracking introduces errors in every commission cycle. 

How GSI Solves This · JD Edwards
JDE commission management and trade promotion modules with automated accrual, deduction matching, and settlement. Broker statements reconciled against actual shipments, not self-reported. 
"Marketplace listings drift out of sync with actual inventory. We oversell and eat the cost."

Amazon, Walmart Marketplace, and DTC listings pull inventory from the ERP at intervals. When intervals lag peak demand, oversells spike and you absorb the cost of cancellations. 

How GSI Solves This · NetSuite
NetSuite marketplace connectors with real-time inventory sync. ATP calculations reflect actual availability. Safety stock rules prevent oversells during peak demand. 
01
Co-packer operations are a black box to our ERP.
02
SKU proliferation is making inventory planning impossible.
03
Raw material costs change weekly and our margins drift.
04
Lot traceability is in a spreadsheet and recalls would be chaos.
Visibility gap
"Co-packer operations are a black box to our ERP. We find out about problems weeks later."

Co-packers handle production runs on behalf of CPG brands, often with limited visibility to the brand's ERP. When co-packers miss schedule, use wrong materials, or produce off-spec, the information arrives too late to intervene. 

How GSI Solves This · JD Edwards
JDE with co-packer integration via Orchestrator or EDI. Work order scheduling, material issue tracking, production reporting, and quality data flow back to the ERP in real time. Same visibility as internal production. 
"SKU proliferation is making inventory planning impossible. We rationalize, then proliferate again."

Retailer-specific pack sizes, co-branded SKUs, limited editions, and channel exclusives multiply SKU count exponentially. Forecasting by SKU becomes impossible without advanced demand planning tooling. 

How GSI Solves This · JD Edwards
JDE Demand Planning with ML-assisted forecasting, SKU rationalization analytics, assortment optimization, and phase-in/phase-out workflows. SKU count stays manageable, margin per SKU stays visible. 
"Raw material costs change weekly and our margins drift before we catch it."

CPG raw material costs (commodities, packaging, contract ingredients) can swing weekly. If standard costs don't refresh frequently, gross margin reports are wrong, and pricing decisions are made on stale data. 

How GSI Solves This · JD Edwards
JDE Advanced Cost Accounting with dynamic cost updates, standard cost revaluation, and variance analysis by component. Margin visibility at SKU level, updated continuously, not quarterly. 
Recall exposure
"Lot traceability is in a spreadsheet and recalls would be chaos."

FDA recall notification timelines are measured in hours. Spreadsheet-based lot traceability can't produce affected-lot manifests, shipment records, or customer notifications at the speed FDA enforcement requires. 

How GSI Solves This · JD Edwards
JDE Quality Management with lot traceability from raw material receipt through customer shipment. Full genealogy reports in minutes, FDA-ready documentation, and automated customer notification workflows 
01
FDA FSMA 204 traceability enforcement is active and we're behind.
02
California Prop 65 exposure on labels keeps surfacing.
03
State privacy laws and DSARs are a patchwork nightmare.
04
Organic, non-GMO, and clean-label certifications are manually tracked.
FSMA 204 active
"FDA FSMA 204 traceability enforcement is active and our systems aren't ready."

FDA Food Safety Modernization Act Rule 204 requires Key Data Elements and Critical Tracking Events for food traceability. Enforcement is live for human and animal food. Non-compliance puts facility registration at risk. 

How GSI Solves This · Cybersecurity + JDE
JDE configured for FSMA 204 KDE/CTE data capture, lot traceability through the supply chain, and FDA-ready electronic reporting. Compliance becomes a scheduled report, not a recall-time scramble. 
Litigation exposure
"California Prop 65 exposure on product labels keeps surfacing. We're spending on remediation."

California Proposition 65 requires warnings for products containing listed chemicals above threshold. Non-compliance triggers 60-day notice lawsuits with statutory penalties. 

How GSI Solves This · JD Edwards
JDE with Prop 65 flags at SKU and component level, ship-to California routing rules, and automated label generation. Proactive compliance, not reactive remediation. 
Patchwork compliance
"State privacy laws and Data Subject Access Requests are a patchwork nightmare."

CCPA, CPRA, Virginia, Colorado, Connecticut, Utah, and now Texas and Florida have enacted state privacy laws. Each has distinct DSAR requirements and sensitive data definitions. Manual DSAR handling breaks down quickly at this volume. 

How GSI Solves This · Cybersecurity + NetSuite
NetSuite or JDE with customer data classification, automated DSAR intake and response workflows, opt-out signal processing, and data retention policies. One framework that handles the multi-state patchwork. 
"Organic, non-GMO, and clean-label certifications are manually tracked. Audits are a fire drill."

CPG certifications (USDA Organic, Non-GMO Project, Kosher, Halal, gluten-free) require documented chain of custody from raw material through finished goods. Spreadsheet-based tracking breaks under audit scrutiny. 

How GSI Solves This · Cybersecurity
JDE with certification flags at supplier, lot, and SKU level. Automated documentation of chain of custody, expiration tracking, and audit-ready reports. Certifications stay current, audits stop being fire drills. 
01
Just acquired a brand. Now we have two ERPs, two master data sets.
02
International expansion. EU REACH, ESG mandates are new territory.
03
PE sponsor wants Day-5 close. We're at Day 22 with manual chargebacks.
04
DTC margin is thin. We can't see profitability by SKU by channel.
M&A integration stall
"Just acquired a brand. Now we have two ERPs, two master data sets, two chart of accounts."

CPG M&A often stalls on ERP integration. Running two systems post-acquisition means duplicate close cycles, inconsistent reporting, and delayed synergy realization. 

How GSI Solves This · JDE or NetSuite
M&A integration methodology with chart-of-accounts harmonization, master data consolidation, brand-specific reporting overlays, and phased migration. The acquired brand moves onto the parent platform on a defined timeline with minimal operational disruption. 
EU compliance lift
"International expansion. EU REACH and ESG mandates are new territory for us."

EU expansion introduces REACH chemical registration, CSRD sustainability reporting, packaging directives, and country-specific VAT. Operators new to EU regulatory frameworks often underestimate the documentation lift. 

How GSI Solves This · JD Edwards
JDE OneWorld with EU localization, REACH tracking at component level, CSRD data capture for sustainability reporting, and automated VAT/GST handling. US and EU regulatory data harmonized. 
Sponsor pressure
"PE sponsor wants Day-5 close. We're at Day 22 with manual chargeback reconciliation."

PE-backed CPG brands inherit 20+ day close cycles driven by manual chargeback reconciliation, co-packer reconciliation, and trade promotion settlement. Sponsors expect Day 5, which manual processes cannot deliver. 

How GSI Solves This · JDE or NetSuite
Close acceleration methodology for CPG. Automated chargeback matching, co-packer EDI, trade promotion automation, and continuous consolidation. Day-5 close achievable with disciplined monthly process. 
DTC margin visibility
"DTC margin is thin. We can't see profitability by SKU by channel."

DTC-era metrics (CAC, LTV, contribution margin) require visibility into cost-to-serve by channel that wholesale-era ERPs don't provide. Brands optimize the wrong things because they can't see the right numbers. 

How GSI Solves This · NetSuite
NetSuite with channel-level cost allocation, SKU-level contribution margin, customer LTV tracking across channels, and marketing attribution integrated via HubSpot. The right numbers for DTC-era decision-making. 
Quick Answers

Questions consumer packaged goods operators ask first.

The short version. For regulatory detail, case study depth, or differentiation, keep reading below. 

Does GSI handle retail chargebacks end to end?

Yes, and it's where most CPG brands see immediate recovery. JDE Chargeback Management matches chargebacks against PO terms, ASN history, and compliance rules automatically. Dispute workflow for invalid chargebacks. Published reference brands typically double recovery rates within two quarters. 

Can NetSuite unify DTC, wholesale, and retail on one platform?

Yes. SuiteCommerce for DTC, B2B commerce for wholesale, and marketplace integrations for retail. Single inventory system, single customer record, single view of margin. See the case study below for a published reference. 

How does GSI handle co-packer operations in the ERP?

JDE with co-packer integration via Orchestrator or EDI. Work order scheduling, material issue tracking, production reporting, and quality data flow to the ERP in real time. Same visibility as internal production, no black box. 

Does GSI handle FSMA 204 food traceability?

Yes. JDE configured for FSMA 204 KDE/CTE data capture, lot traceability through the supply chain, and FDA-ready electronic reporting. Compliance becomes a scheduled report, not a recall-time scramble. 

What about California Prop 65 and state chemical regulations?

JDE with Prop 65 flags at SKU and component level, ship-to California routing rules, and automated label generation for compliant products. Personal care, food, and home goods operators all face this exposure. Proactive system-driven compliance keeps you ahead of 60-day notice lawsuits. 

JDE or NetSuite for my CPG operation?

Depends on scale, channel mix, and manufacturing profile. JDE fits established CPG with complex supply chains, manufacturing, and large-retailer chargeback operations. NetSuite fits DTC-first brands, emerging consumer goods, and mid-market brands scaling multi-channel. We deliver both on the DREAM methodology. 

FDA FSMA 204 (Food Traceability)

Food Safety Modernization Act Rule 204 requires Key Data Elements and Critical Tracking Events for human and animal food traceability. Facility registration at risk for non-compliance.
Enforcement active

California Prop 65 (Chemical Warnings)

Warning requirements for products containing listed chemicals above threshold. Private enforcement through 60-day notice lawsuits with statutory penalties. Affects personal care, food, and home goods.
Litigation active

State Privacy Laws (CCPA, CPRA, State Patchwork)

CCPA, CPRA, Virginia, Colorado, Connecticut, Utah, Texas, Florida. Distinct DSAR requirements, opt-out signals, and sensitive data categories. Cross-border transfers in scope.
Patchwork expanding

EU REACH (Chemical Registration)

Registration, Evaluation, Authorisation, and Restriction of Chemicals. Required for operators selling into EU markets. Component-level chemical declaration and SDS management.
Continuous compliance

GFSI / SQF / BRC (Retailer Quality Standards)

Global Food Safety Initiative, Safe Quality Food, and British Retail Consortium certifications are retailer requirements. Audit documentation, corrective action tracking, and continuous evidence.
Annual audits

Certifications (Organic, Non-GMO, Kosher, Halal)

Chain-of-custody documentation from raw material through finished goods. Certification-specific requirements for ingredient sourcing, facility segregation, and audit evidence.
Annual audits

SOX (Public CPG)

Internal controls over financial reporting for publicly-traded CPG brands. Trade promotion accrual, chargeback accounting, and inventory valuation are audit hotspots.
Quarterly filings
Case Study

Hourglass Cosmetics: NetSuite for a luxury beauty brand unifying DTC, wholesale, and retail.

Luxury BeautyNetSuiteMulti-Channel
How GSI unified DTC, wholesale, and retail operations for Hourglass Cosmetics on NetSuite.

Hourglass Cosmetics is a luxury beauty brand with global retail distribution, direct-to-consumer commerce, and wholesale operations. GSI delivered NetSuite to unify inventory, order management, and financials across all three channels, giving the brand visibility into SKU-level profitability, channel-level margin, and multi-country operations on one platform. 

DTC
+ Wholesale + Retail
NetSuite
OneWorld platform
Global
Retail footprint
Read Full Case Study →
"

GSI understood the luxury beauty category before we walked into the first meeting. They had configured NetSuite for brands like ours before, so they weren't learning our operating model on our project. 

Operations Leadership
Hourglass Cosmetics, Luxury Beauty
The GSI Difference

Six practices. One bench.

Established CPG operators run on JDE; emerging consumer brands run on NetSuite. The decision doesn't stop at the module though. Chargebacks, co-packer integration, FDA compliance, and channel unification all get delivered from the same bench, with no referrals out and no offshore handoffs. 
Primary practice

JDE and NetSuite for CPG, delivered with category depth

We don't just configure manufacturing and distribution modules. We run CPG environments where retail chargebacks, trade promotion, co-packer coordination, and FDA traceability all have to hold up every day. The hard part of CPG ERP isn't the modules themselves. It's making them survive contact with actual channel partners. 
Manufacturing · Distribution · Trade Promotion
Primary JDE modules
SuiteCommerce · Advanced Inventory · OneWorld
Primary NetSuite modules
Mid-market through enterprise CPG
Engagement profile
NetSuite
For emerging brands
DTC-first brands, emerging consumer goods, mid-market brands scaling through wholesale. 
HubSpot
Broker + consumer marketing
HubSpot CRM with ERP integration for broker management, loyalty, and attribution. Via Flawless Inbound. 
Cybersecurity
Privacy + PCI built in
vCISO, state privacy architecture, PCI DSS 4.0 for DTC commerce. On the same bench. 
KinectIQ
AI for CPG operations
KinectIQ for demand forecasting, SKU rationalization, trade promotion optimization. 
Delivery
North America-based
Consultants in your time zone, with no offshore handoffs during peak seasonal or product launch. 
Frequently Asked

The questions CPG operators ask us most.

Yes. JDE trade promotion and commission modules with automated accrual, deduction matching, and settlement. Broker statements reconciled against actual shipments, not self-reported. Significant margin recovery for most mid-market CPG operators. 

Yes. JDE OneWorld or NetSuite OneWorld with country-specific tax (VAT, GST), localized financials, statutory reporting, EU REACH chemical registration, and CSRD sustainability reporting. US and international regulatory data harmonized. 

Yes. JDE Quality Management with lot traceability from raw material receipt through customer shipment. Full genealogy reports in minutes, FDA-ready documentation, and automated customer notification workflows for recall scenarios. 

Yes. HubSpot Diamond Partner integration with NetSuite or JDE for broker management, loyalty program integration, marketing attribution, and customer LTV visibility. Delivered through Flawless Inbound, not referred out. 

Extended support ended April 2025. Our three-path assessment compares E1 upgrade, R98403 iSeries-to-SQL replatform, and NetSuite migration against your channel portfolio, compliance profile, and growth plans. GSI is one of the few firms that can perform R98403 Data Dictionary transformations. 

Depends on scope. NetSuite implementations for DTC-first brands run 4 to 6 months on DREAM. Multi-channel NetSuite with OneWorld runs 6 to 10 months. JDE implementations for mid-market CPG run 10 to 16 months. JDE World-to-E1 migrations run 8 to 14 months. 

Start with a CPG assessment, not a demo.

Thirty minutes with a consumer packaged goods practice lead. We'll walk you through what an assessment covers, what it costs, and whether GSI is the right fit, before anyone signs anything. 

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