Westborn Market Supports Rapid Growth & Modernization with Upgrade to NetSuite
About the Client
Westborn Market is a family-owned specialty grocer serving Southeast Michigan since 1963. What began as a single neighborhood store in Dearborn has grown into a beloved local brand with four locations across Metro Detroit.
Drawing inspiration from European markets, Westborn is known for its fresh produce, gourmet foods, prepared meals, and floral arrangements. It blends high-end offerings with hometown service and a deep commitment to supporting local nonprofits.
Westborn's dedication to quality, community, and customer experience has enabled it to thrive in a competitive regional market for over 60 years.
Challenges the Client Faced
Westborn had a good problem on its hands. Its operations expanded across multiple locations, and the company recognized that its existing inventory and financial systems lacked the flexibility and speed needed to keep up.
It needed to upgrade from an on-premise version of Microsoft Great Plains. Reporting was slow, data was fragmented, and leadership needed more visibility to make confident decisions.
According to CFO Ken Lundberg, “We needed better inventory and financials... the ability to slice and dice data quickly. Good reporting.” With modernization in mind, Westborn explored its options for a cloud-based solution with a proven track record and scalability to facilitate future growth.
GSI's Solution
To reinforce its growing operations, Westborn Market upgraded to NetSuite and selected GSI as its implementation partner. What set GSI apart was its local presence and hands-on approach, which was crucial to Westborn’s desire for personalized, responsive support.
From the start, GSI established a clear structure, splitting the implementation into phases and guiding the team through a complex inventory and reporting transition.
By replacing outdated systems with NetSuite’s cloud-based tools, Westborn began moving away from manual inventory and financial workflows. GSI trained the team to replicate processes across departments, helped launch new reports, and introduced a more strategic approach to real-time data. While the complete transformation is ongoing, Westborn now has the foundation to support its long-term vision.
Ready To Start?
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